Primrose Bio Biotech · Ongoing

We provide ongoing marketing and communications for Primrose Bio and helped launch the company in 2023, when Primordial Genetics merged with Pelican Technology Holdings. The company provides strain engineering, process development and RNA manufacturing solutions for biopharma. We work directly with the CEO and the scientific and commercial teams on company and product positioning, launches, the website, conference and webinar programs, press releases, sales materials, lead generation and marketing performance reporting. The relationship began with Primordial Genetics before the merger.

Scripps Research Research institute

For Scripps Research’s 50th anniversary, we directed the media campaign and managed the announcement of its first presidential transition in 25 years. We timed the announcement so the coverage also featured the anniversary gala. It ran as a front-page story in The San Diego Union-Tribune. We also helped plan and run the gala, from the program, video, speakers and invitations to sponsorships and day-of execution. Six Nobel laureates attended.

Yulex Biomaterials

Yulex makes plant-based rubber as an alternative to petroleum-based materials. Yulex and Patagonia introduced the first plant-based wetsuit. We supported the partnership announcement, which opened with a story in The New York Times, then managed Yulex marketing content and branding and secured a feature in WIRED on the company’s science.
WIRED feature, 2015 ↗

Before Venter PR

Melanie’s in-house work before she founded the firm.

Synthetic Genomics Director of Communications

Melanie led marketing and communications for the company from its launch. She managed the launch itself, including its branding, website and announcement, which ran as a front-page story in The Wall Street Journal. Her work covered the company’s breakthrough science and its research program with ExxonMobil. She was the point of contact for media. Coverage included the Financial Times, The New York Times, Forbes, Time and 60 Minutes.
60 Minutes, CBS, 2010 ↗

J. Craig Venter Institute Public Relations

Melanie managed media relations, press materials and international press events for the institute’s research. She also managed production of a Discovery Channel documentary on the Sorcerer II Global Ocean Sampling Expedition.
Global Ocean Sampling Expedition, JCVI ↗