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Summary
Primordial Genetics, now Primrose Bio, lead constructive biology—a brand new way of approaching biotechnology. Their research and work to create the genomic building blocks are helping the world transition away from using the raw materials that have a negative correlation with climate change.
Venter PR’s objective was to increase Primordial Genetics’ brand awareness in scientific and biotech communities, as well as with private investors and the media, through a comprehensive marketing and communications campaign.
Challenges
A young company developing biologically-based alternatives to traditional therapeutics, nutritional products, agriculture and fuels, Primordial Genetics is working to gain the attention and support of the scientific and investment communities.
Venter PR supported Primordial Genetics’ messaging in communicating its uniquely innovative approach to biotechnology through constructive biology.
By developing an approachable, accessible messaging strategy, VenterPR positioned Primordial Genetics mission to a diverse audience—biotech companies, high-level scientists, media, and investors.
Strategy
Venter PR targeted media outlets and leveraged coverage to establish an educationally-focused thought leadership platform to increase Primordial Genetics’ brand awareness.
In addition to writing press releases and coordinating media briefings, Venter PR networked with science and technology-focused media outlets to secure press coverage.
Venter PR generated educational multimedia content with creative infographics to explain the company’s innovative technology and published it on their website, blog, and social media.
Venter PR also opened up brand new channels of communication and education with stakeholders by completely redeveloping Primordial Genetics’ website with brand new interactive experiences, including a newsletter.
Results
Primordial Genetics continued to build strategic partnerships with the shared goal of creating a better world through biologically-based alternatives.
By being open and consistent in communication about their progress, Primordial Genetics earned loyalty from stakeholders, while Venter PR increased awareness of their technology through relevant media coverage.
By consistently engaging with audiences on all of their social media platforms, Primordial Genetics sustained an organic following from across the scientific, media, and investor communities.
The updates to Primordial Genetics’ website also opened up the door to further communication with relevant audiences, including potential investors, and also further educated the public with FAQs, videos, and a regularly updated blog and newsfeed.
With Venter PRs support, Primordial Genetics continued to announce grant receptions and key investor partnerships, as well as secured award competitions.
In 2023, Venter PR supported the branding and launch of a merger of Primordial Genetics and Pelican Technology Holdings. Primrose Bio, Inc. is a stand-alone private biotechnology company focused on developing state-of-the-art discovery and production systems for protein and nucleic acid medicines.
