Orison
Areas of Expertise Provided
Branding
Public Relations
Investor Relations
Visual Communication
E-Marketing
Industry
B2C & B2B2C Technology: Clean Tech; Renewable Energy; Energy Storage
Summary
Orison is the first company the world’s only self-installable energy storage appliance—an innovative home battery system advancing energy sustainability and consumer savings.
Venter PR managed Orison’s rebrand in 2015, developed a crowdfunding campaign in 2016, and announced the company’s official launch, securing significant press coverage in major media outlets, including WIRED, TIME, and Fast Company—initiating wide-spread awareness, investment, and partnerships.
In 2018, Venter PR spearheaded Orison’s position as a top 10 finalist in the Free Electron award competition, the world’s first global energy startup accelerator. This recognition garnered Origin Energy’s attention—Australia’s leading energy retailer and now Orison strategic partner.
Venter PR continues to support Orison with comprehensive marketing and communications services, including PR and investor relations.
Challenges
Orison needed to position itself as the approachable and affordable solution to the problems of a diverse audience in a market of a well-established competitive landscape.
The Orison home battery is the first self-installable energy storage appliance—an exciting disruption to a space dominated by expensive, large-scale options backed by corporations with deep pockets.
From big utilities in the U.S. to energy retailers abroad, from homeowners with solar to apartment-renters—Orison had to speak to each audience’s unique needs.
After launching Orison’s rebrand, Venter PR had a narrow two-month window and a startup budget to execute a major crowdfunding campaign, establish relationships with investors, and build a foundation for long-lasting brand-awareness.
Strategy
Venter PR created a foundation on which to build wide-spread awareness of Yulex with two high-profile stories in The New York Times and WIRED.
Leveraging the momentum from The New York Times article on the Yulex/Patagonia partnership, Venter PR pitched the story to WIRED who did in-depth reporting on the company.
WIRED produced a feature story on Yulex, including the history of the guayule plant, and the revolutionary impact on the rubber industry.
Using these placements as a launching pad, Venter PR furthered Yulex’s brand awareness among consumers and businesses by securing corporate recognition through awards, and further coverage in the press.
Coupled with these PR efforts, Venter PR managed Yulex’s website update, blog content, and social media strategies to increase the shelf life of its news and provide educational content to media and consumers who wanted to learn more
Results
Orison exceeded their campaign funding goal by 700%, gained wide-spread exposure in the press and generated global customer leads.
Leveraging the momentum of the successful campaign, Venter PR immediately tapped into an energized fanbase to build trust and loyalty on a personal level.
Venter PR kept supporters updated about progress through updates and continued to promote the campaign’s success in the media—bringing a steady stream of new people to Orison’s website and social media.
Since then, Venter PR positioned Orison for multiple prestigious awards, including the Free Electrons energy start-up accelerator program, which led to the company’s first official partnership with an international, publicly-listed energy retailer.
